With its annual Community Campaign now underway, United Way Greater Toronto is bringing people across Peel, Toronto, and York Region together with a bold, new brand platform that challenges people to move beyond empathy, step in rather than look away and help tackle poverty in our communities. As economic uncertainty continues to grow in the GTA, our new brand ‘Get in the Way’ is a rallying cry that demonstrates how ordinary people can stand together to make a difference, inspiring collective action.