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Group of United Way volunteers and workers marching in the Toronto Pride parade

Our Mission & Values

We believe that our greatest strength is our ability to bring people together, from all walks of life, to build a better region. This is supported by our well-earned reputation for trust, transparency and integrity. Of course, we wouldn’t be who we are without each one of us—employees and volunteers alike—living and breathing a set of common core values. We make it a priority to recognize employees who exemplify these values, and we’re often recognized for upholding them as an organization: we’re proud to be among MediaCorp Canada’s GTA Top 100 Employers again this year!

Our Mission

At United Way, our mission is to meet urgent human needs and improve social conditions by mobilizing the community’s volunteer and financial resources in a common cause of caring. Here are the core values that guide everything we do:

Our Values


Working collaboratively with the community is at the heart of our work. Because, when people come together, we can accomplish so much more than we ever could alone.

Integrity and accountability

We deeply value the trust that the community has placed in us, and we work tirelessly to ensure that this trust will always be well founded.

Diversity and inclusiveness

While reflecting the community we serve, we embrace different abilities, perspectives and experiences, and we are committed to the promotion of equity—welcoming, celebrating and valuing the contributions of all. (Read our internal 2018 Diversity and Inclusion Progress Report for more information.)

UWGT participates as a member in York Region’s Municipal Diversity and Inclusion Group which provides a forum for local municipalities and key mainstream organizations to engage in collaborative planning, discuss common needs, and identify possible tools and best practices related to accessibility, diversity and inclusion. In 2018 UWGT became a signatory to York Region’s Diversity and Inclusion Charter. 

UWGT's Inclusion Charter

Excellence and innovation

Devoted to excellence and innovation, we strive to go beyond expectations, always seeking new and better ways to achieve our shared goals.


We are motivated by a strong commitment to service—to our donors, our neighbours and our region. Our achievements are defined by the collective success of the communities we serve.