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Our commitment to you

Every year, tens of thousands of people from across our region (including 20,000 volunteers) come together to support the community through our campaign. That’s because people feel confident that their investment is making a direct and lasting impact. At United Way, we work every day to cultivate that trust. We pride ourselves on being responsible, transparent stewards of the community’s resources and your generous support. Our ethical-fundraising and financial-accountability practices—from our policies to our operating standards and accreditation—speak for themselves.

A bigger impact for your dollar

We remain effective and keep costs low by maintaining a strong internal-fundraising department, by strategically leveraging our workplace volunteers, and by taking advantage of donated services and advertising support. Our administrative and fundraising costs are well below the 35% cost-revenue ratio recommended by the Canada Revenue Agency, which means a bigger impact for your every dollar.

Pie chart
  • 57% Allocations to United Way Greater Toronto agencies, partners and community services
  • 5% Programs delivered by United Way Greater Toronto
  • 4% Programs and organizations supported by targeted funds
  • 2% Donor designations to United Way Greater Toronto agencies and partners
  • 2% Donor designations to other United Ways
  • 6% Allocations, programs and needs assessment expenses
  • 24% Donor designations to other registered charities

Numbers based on United Way Greater Toronto’s 2018-2019 Annual Report.