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Senior Executive Team

Our Senior Executive Team, led by President & CEO Daniele Zanotti, is responsible for the day-to-day management of United Way Greater Toronto. This team oversees the strategic elements of our work, such as building relationships with stakeholders, managing financial and volunteer resources, and delivering on the priorities set by the Board of Trustees. Like everyone who works here, members of this approachable and professional team live, breathe and exemplify our values in everything they do.

Daniele Zanotti
President & CEO

Daniele Zanotti

Daniele Zanotti was named President & CEO of United Way in June 2016. With more than 20 years of experience in the public and non-profit sectors, he has earned a reputation as an accomplished, strategic, and energetic leader.

From 2007 to 2015, Daniele served as CEO of United Way York Region, where he led an evolution to transform the charity from federated fundraiser to convener, mobilizer and agent of community change.

In 2015, Daniele was the catalyst behind a merger between United Ways in York Region and Toronto. He helped establish a new regional organization to tackle issues on both sides of Steeles Avenue and stewarded the first-ever United Way Toronto & York Region campaign to an historic achievement of $100 million for United Way’s agencies, programs, and initiatives. United Way’s record-breaking annual campaigns and community investment have continued, and the charity has applied an increasingly regional lens to its work.

Under his leadership, on April 1, 2018, United Way Toronto & York Region merged with United Way Peel Region. As United Way Greater Toronto, the organization is now able to use its bigger scale to strengthen a region-wide strategy to fight local poverty and address and advocate on complex social issues. Crucial to that work is the contribution of donors and volunteers across the region. To harness their time, talent and treasure, United Way is innovating to provide digital tools and a regional infrastructure that will welcome and support the engagement of 1 million people in its efforts by 2025.

Before joining United Way, Daniele served the community through organizations like the Rexdale Community Health Centre; the Regional Municipality of York; Family Day Care Services; and Villa Charities Foundation. He is also deeply involved outside of his professional career, volunteering his time as a member of CivicAction’s Board of Directors and the City of Toronto’s Partnership to Advance Youth Employment (PAYE) and Toronto’s Resilience Steering Committee.

Daniele has a Masters in Social Work from the University of Toronto and Bachelor’s Degree from York University. He lives in Vaughan with his wife and two children.

JoAnne Doyle
Chief Operating Officer

JoAnne Doyle

JoAnne Doyle assumed the role of Chief Operating Officer in January 2017. In this new role, she oversees United Way’s business operations, organizational planning and governance functions. This includes building effective operational models that address global trends and challenges that shape United Way’s work. JoAnne also steers the integration of our work with United Ways across Canada and internationally.

JoAnne first joined United Way in 2011 on an interim basis as Senior Vice President, Community Impact. In this position, she led and shaped a streamlined, community-facing department and provided leadership on United Way’s strategic initiatives, community investment and partnership building, research, evaluation, and public policy. Prior to her current position, JoAnne maintained the role of Chief Operations & Strategy Officer, where she oversaw core cross-divisional teams including Finance and Administration; Information Technology and Operations; Strategy, Research and Evaluation; Communications and Public Affairs; and Planning and Governance.

JoAnne has deep roots in the community and social services sector with expertise in community health. Through her independent consulting practice, she’s helped numerous organizations in areas such as capacity building, strategic planning, governance, and operations. A dedicated volunteer, she has held Board and Executive Committee positions for the Welcome Inn Centre. Her previous roles include Executive Director at the Guelph Community Health Centre and the North Hamilton Community Health Centre.

JoAnne holds a Bachelor of Science and a Master of Business Administration from McMaster University.

Pedro Barata
Senior Vice President, Community Impact & Strategy

Pedro Barata

Pedro Barata is United Way’s Senior Vice President, Community Impact & Strategy. Pedro works with United Way teams and community partners to develop and implement strategies that can drive impact and change.

Pedro provides strategic leadership at United Way in the areas of community investment and partnerships, communications, policy and public affairs, research and evaluation, as well as cross-organizational strategy, Pedro first joined United Way in 2011 as Director, Public Affairs, with responsibility for strengthening the organization’s voice on systemic issues.

Pedro’s work and extensive volunteer activities in the non-profit sector span two decades, focused on public policy, community organizing and communications. His prior experience included roles at the Atkinson Charitable Foundation and Family Service Toronto. During this time he’s also advised all levels of government on social policy including: poverty reduction, income security reform, housing and homelessness, as well as community benefits initiatives.

Pedro holds a Bachelor of Arts from York University and a Masters of Social Work from the University of Toronto.

Goodwin Gibson
Senior Vice President, Donor Relations & Marketing

Goodwin Gibson

Goodwin Gibson joined United Way Toronto & York Region in September 2016, as Vice President, Marketing. On May 2017, Goody was promoted to Senior Vice President, Donor Relations & Marketing.

With over 25 years’ experience in developing and executing integrated marketing strategies, he provides proven leadership and oversight on all initiatives as they relate to donor engagement and stewardship of the United Way brand.

Goodwin has worked with major brands across numerous sectors, from financial services to healthcare to technology. And he has built and managed top Canadian agencies, with past roles including CEO and Founder of Conversion Marketing Communications Inc; President of MacLaren MRM; and Senior Vice President at Cossette Communications Group. His non-profit experience extends to campaigns for World Vision and the Heart and Stroke Foundation; he was also part of the team that launched the Luminato Festival.

A dedicated community member, Goodwin has held several senior volunteer roles with the Canadian Marketing Association, and is the past Chairman of the Board at SKETCH—an organization that provides youth facing barriers with access to local arts programming.

He holds a Bachelor of Arts in Business and Visual Arts from the University of Western Ontario.

Catherine Chalmers
Vice President, Individual Donor Relations

Catherine Chalmers

Catherine Chalmers joined United Way Toronto & York Region in fall of 2010 as the Director of Major Individual Giving and assumed the role of Vice President, Individual Donor Relations in spring of 2017.

Catherine has spent the last 14 years in fundraising roles in the arts, culture, and social services sectors in Toronto. She has helped build and grow individual giving programs at The Corporation of Massey Hall and Roy Thomson Hall, the Ontario Science Centre and Sharelife – the Archdiocese of Toronto.

From 2003-2005, Catherine served as General Manager of Queen of Puddings Music Theatre, one of Toronto’s preeminent new Canadian Chamber Opera Companies and during her tenure, produced the new Canadian Opera The Midnight Court, based on the Irish epic poem by Brian Merriman, which saw its debut at Harbourfront Theatre Centre.

Prior to her work in fundraising, Catherine enjoyed a fulsome career as a classical violinist — holding orchestral and chamber music positions in Miami, Chicago and North Carolina. Catherine also served as a concertmaster of the Spoleto Festival in Charleston, South Carolina and Spoleto, Italy and as a member of the Carmel Bach Festival in Carmel, California for 20 years. She is also a former member of the Aradia Ensemble and the Toronto Chamber Orchestra and her recordings can be heard on the Argo Decca and Naxos labels.

Catherine holds a Bachelor of Music degree from the University of Southern California with additional performance studies at the Peabody Conservatory of Music in Baltimore, Maryland.

Nation Cheong
Vice-President, Community Opportunities & Mobilization

Nation Cheong

For the past 20 years, Nation has dedicated his professional and personal time to community development strategies with a particular focus on supporting young people in communities across Toronto. He has played many roles throughout his career that has led to social, cultural and systemic impact. He is a respected partnership builder, community animator, artist, musician, teacher, and social change agent.

Nation served the Regent Park community for eight years through various youth, and homeless strategies and the revitalising of Canada’s first social housing project. Nation went on to become Director of Community Engagement and Grants helping to lead the Youth Challenge Fund (YCF), a 46.6-million-dollar investment in youth-led/ youth-driven initiatives across Toronto’s inner suburban communities. The work focused on the needs of the city’s most underserved youth and led to the investment of 111 initiatives across the inner suburbs, including 17 legacy initiatives.

As United Way’s Vice-President of Community Opportunities & Mobilization, he currently oversees the implementation of United Way’s Youth Success Strategy working with the provincial and municipal government, private sector partners, technology innovators and community agencies to tackle the employment challenges that over 80,000 youth face in the GTA. Additionally, he oversees the development of United Way’s Indigenous Collaboration Framework which will guide United Way’s work related to the Truth and Reconciliation Commission’s call to action.

Ruth Crammond
Vice President, Community Investment & Development

Ruth Crammond

Ruth Crammond is the Vice President of Community Investment & Development with responsibility for a broad range of United Way investments and agency partnerships in Community Services, as well as the place-based work in our Building Strong Neighbourhoods Strategy. She joined United Way in 2014 as the Director of Community Services and Capacity Building. In that role she oversaw the transformation to a new investment model for United Way for the largest portion of United Way investments in the community.

Ruth has many years of experience working in the community services sector in Toronto. She began her career with United Way-funded agencies, working as a summer camp counsellor at Central Neighbourhood House, and a drop-in worker in a program for homeless people at St. Christopher House. She has held several senior management roles in United Way-funded agencies, including Executive Director at Davenport-Perth Neighbourhood Centre and Director of Housing and Shelters at YWCA Toronto.

Ruth holds a Bachelor of Arts from Queen’s University and a Masters in Social Work from the University of Toronto.

Ann Edmonds
Vice President, Information Technology & Operations

Ann Edmonds

Ann Edmonds joined United Way in February 2011. As Vice President, Information Technology & Operations, Ann provides strategic leadership in information systems and technology focusing on enterprise-wide technology projects. She oversees the day-to-day IT operations pertaining to system security, network, infrastructure, application development, reporting and business intelligence and end-user support. Ann is also responsible for the design, execution, monitoring and control of the internal operational activities required to implement our overall organizational goals and objectives.

Prior to joining United Way, Ann has spent her 20-year career in the not-for-profit sector working for YMCAs across North America. Most recently as the Vice President Information Technology for the YMCA of Greater Toronto, Ann provided leadership to several enterprise initiatives, including the implementation of new systems for program, membership, fundraising, volunteer management, and finance; introducing new web technologies; and stabilizing infrastructure in a rapidly growing association. Ann is a recognized leader in the YMCA movement having held IT positions at YMCA Canada, YMCA of the USA, YMCA Edmonton, and YMCA London.

Ann holds a Bachelor of Science in Biology from the University of Western Ontario.

Michael Herrera
Vice President, Finance & Administration

Michael Herrera

Michael Herrera joined United Way in August 2009. As Vice President, Finance & Administration, Michael provides strategic leadership in accounting and financial management. He supervises the Finance and Administration Department's day-to-day operations and oversees the development and delivery of accurate and relevant reports to United Way stakeholders.

Michael has spent a career in service to the not-for-profit sector, having worked with social services, religious and arts organizations. Most recently, Michael was the Interim Treasurer at the Anglican Church of Canada. He has held similar positions at YMCA of Greater Toronto and National Ballet of Canada. Previously, Michael was a manager at EY
and, as an independent consultant, he supported arts and heritage organizations through the development and delivery of financial and governance training to a variety of organizations throughout the province.

Michael's community involvement includes past governance roles with organizations such as Social Planning Council, Toronto Foundation, and Ontario Museums Association. He currently serves on the Board of Directors for Crow’s Theatre and on the Finance and Property Committee of Sherbourne Health Centre.

Michael holds a Bachelor of Commerce from the University of Toronto and has been a member of the Institute of Chartered Professional Accountants in Ontario since 1996.

Kim Hunt-Rao
Vice President, Corporate Donor Relations

Kim Hunt-Rao

Kim Hunt-Rao is the Vice President, Corporate Donor Relations at United Way Toronto & York Region, North America’s largest United Way, supporting over 240 community agencies and programs across Toronto & York Region. In this role Kim has leadership of the annual fundraising campaign, which in 2015 raised over $100 million for the community.

Kim has over 16 years of fundraising experience in the social services, health and arts sectors.

Michelynn Laflèche
Vice President, Strategy, Research & Policy

Michelynn Laflèche

Michelynn Laflèche is Vice President of Strategy, Research & Policy at United Way Toronto & York Region.

Prior to joining United Way, she studied and worked on social justice issues relating to race and gender in Canada, Germany and the United Kingdom. She obtained her undergraduate degree at the University of Ottawa, her Master’s degree at the University of Toronto and undertook postgraduate studies jointly at the University of Toronto and Karls Ruprecht University in Heidelberg (Germany).

Michelynn worked as a research consultant on equalities and social justice for numerous organizations in Canada and Germany over a period of ten years, before relocating to London (UK). She joined the Runnymede Trust in 1997, the UK’s leading social policy research charity concerned with cultural relations and equality, where she managed Runnymede’s projects relating to European social policy, citizenship, and employment. She was appointed Chief Executive of Runnymede in February 2001 and led the organisation for eight of its most successful years until returning to Canada in 2009.

From January 2009, Michelynn worked as an independent consultant before joining the Greater Toronto Civic Action Alliance (formerly Toronto City Summit Alliance). Michelynn joined United Way in May 2011 as Director of Research, Public Policy &a Evaluation. She took up her current role in January 2017.

Rahima Mamdani
Vice President, Human Capital

Rahima Mamdani

Rahima Mamdani joined United Way in 2005 and now holds the position of Vice President, Human Capital. Until 2011, she was Director of Human Resources and Organizational Development. Rahima is responsible for providing strategic direction and leadership on the development and implementation of human resources and volunteer engagement strategies. She provides senior management with strategic counsel on people issues, provides advice and support across the organization and directs the development and administration of initiatives related to HR programs, talent management and organizational culture.

Rahima began her career at Bell Canada 20 years ago and has since worked for Saville Systems, Rogers iMedia and Buy Buddy Inc. Rahima currently volunteers with the Inclusion and Equity Committee of the Association of Fundraising Professionals. Over her career she has provided HR consulting services for not-for-profit organizations such as Right To Play and Greenpeace Canada and volunteered with the Toronto Children’s Aid Society, the Aga Khan Development Network, Médecins Sans Frontières, the Toronto Public Library and HR Council for the Voluntary/Non-Profit Sector.

Rahima holds a Bachelor of Arts in Social Anthropology and a Masters of Library Sciences from the University of Toronto. She has been awarded the designation of Certified Human Resources Executive by the Human Resources Professionals Association.