The power of paying it forward

For Yury and Irina Shmuylovich, giving back isn’t a checkbox — it’s a way of life rooted in lived experience, family values and a deep belief in the potential of others. When they arrived as refugees from the former Soviet Union, they had just two suitcases and $300. “That’s all we were allowed” Yury recalls. 

One act of kindness left a lasting impression. “I got a scholarship for school. The next year, we couldn’t afford tuition, and an alum paid for me. I never found out who it was. They just wrote: ‘If you have a chance, do the same.’” 

Today, Yury is Executive Vice-President, Managing Director and Co-Head, Global Funding and Treasury at National Bank. He sees parallels between his work in banking and United Way’s work. 

“United Way brings people with different skill sets together — a facilitator that helps others flourish,” he says. “You’re investing in people’s growth so they can reach their goals and dreams — for themselves and their families.” 

The couple is proud to see their four children give back in their own way. “Kids learn by example,” they say. “We’re passing on values, not a process, because they’re on their own journey.” That philosophy guides their generous support for United Way as Million Dollar Roundtable members — reflecting a lifetime commitment of over $1 million in giving. 

“We were introduced to United Way through National Bank’s campaign and it became part of our life,” Irina says. “It’s rewarding to see how United Way acts as a catalyst so programs — and the people who access them — become self-sustaining.” 

As the GTA evolves, Yury and Irina are hopeful about the future because they believe United Way’s deep, local focus strengthens neighbourhoods from the ground up and helps people thrive, together.