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United Way’s 2021 Community Campaign Announces Dale Storey as Campaign Chair And Norie C. Campbell as Major Individual Giving Cabinet Chair

Headshots of a man and a headshots of a women display side by side.
Dale Storey (left), Campaign Chair, Former President General Mills Canada, Norie Campbell (right), Chair, Major Individual Giving Cabinet, Group Head and General Counsel, TD Bank Group.
  • Leaders will drive the largest annual fundraising campaign in support of GTA social services, united in the face of the unignorable
  • Despite a continuing pandemic, United Way’s campaign is meeting urgent needs and building an equitable road to a recovery

May 27, 2021 – United Way Greater Toronto announces Dale Storey, President of General Mills Canada, as its 2021 Community Campaign Chair. A long-time champion of United Way and former Campaign Chair of United Way Peel, Dale Storey has a deep understanding of regional issues and commitment to building thriving communities for all residents. He will lead campaign corporate partnerships and raise dollars that fuel United Way’s network of social services agencies – all to ensure individuals and families across Peel, Toronto and York Region get the help they need close to home. As Chair of the 2021 Community Campaign Major Individual Giving Cabinet (MIG) Norie C. Campbell, Group Head and General Counsel, TD Bank Group, will drive major gift fundraising among individual donors, playing a key role in sustaining and growing the largest annual fundraising campaign across the region in support of social services.

COVID-19 has exacerbated inequities, dividing communities and pushing people further into precarity – and is especially impacting so many already experiencing poverty. As United Way navigates this crisis, the organization continues to strengthen and build partnerships across all sectors so that everyone can have access to the help they need – things like good jobs, affordable housing, access to food and mental health supports – and all while prioritizing investments for people and places facing the greatest barriers.

The pandemic has truly impacted our neighbours, colleagues and families like never before. We’re seeing so many people impacted by job loss, illness, mental health struggles. This is why we need to do more to ensure United Way’s network of agencies is there for everyone who needs help during this pandemic and beyond. The hard work of building our community’s collective recovery—belongs to each of us.

Dale Storey, President, General Mills Canada & 2021 Community Campaign Chair, United Way Greater Toronto

Many communities have been disproportionately impacted by COVID and it is clear that we can do more to create an inclusive future. As we rebuild from the pandemic, we must work hard – together – to create opportunities for everyone. It’s my goal to inspire individual donors to help build the future we all want for the GTA, supported by the United Way’s inclusive, fair and strategic approach to philanthropy.

Norie C. Campbell, Group Head and General Counsel, TD Bank Group & 2021 Community Campaign MIG Cabinet Chair

COVID-19 continues to lay bare the fault lines of poverty and sharpen the divisions in the GTA. Thanks to leaders like Dale Storey and Norie C. Campbell, we continue to find strength in our generous donors and supporters, our labour friends, our volunteers and civic leaders, in our corporate partners and most importantly, in our regional network of social services agencies and community we serve.

Daniele Zanotti, President & CEO, United Way Greater Toronto

About Dale Storey: Dale joined General Mills Canada in 1994, and advanced rapidly to Vice-President Marketing in 2005 where he was recognized externally as “Canadian Marketer of the Year in 2015” by Strategy magazine. In 2016, Dale became the first Canadian to be appointed President of General Mills Canada.  In this capacity, Dale is responsible for the commercial success of one of the largest and fastest growing CPG companies in Canada.  Dale has a record of driving stellar results through game changing innovation, marketing excellence, and the development of talent and culture.  Under Dale’s leadership, Canada has accelerated to become the second most developed market in which General Mills competes. Dale has been a passionate supporter of the United Way for the past decade, serving as Chair of the United Way of Peel campaign in 2013. Dale was born in Calgary, Alberta, and moved to London Ontario to attend the Richard Ivy Business School in 1992 where he graduated with an Honors Degree in Business Administration.

About Norie C. Campbell: Norie is Group Head and General Counsel, TD Bank Group and leads the teams responsible for Compliance, Legal, Anti-Money Laundering, Fraud Risk Management, Global Security & Investigations, Marketing, Corporate & Public Affairs, Economics and Environmental, Social & Governance (ESG).  She joined the bank in 2000 and was named to the bank’s Senior Executive Team in 2013. Norie has been awarded Canada’s “Top 40, Under 40” distinction, recognized as one of Canada’s Most Powerful Women by the Women’s Executive Network, is a 2018 WXN Hall of Fame Inductee, was honoured by the Directors Roundtable with a World Recognition of Distinguished General Counsel award and recognized in 2019 as a Catalyst Canada Honours Champion Business Leader. In 2020, she joined Ryerson University’s Board of Governors. She serves as the Chair of United Way’s Major Individual Giving Cabinet for Greater Toronto. Norie also Chairs TD’s Environmental, Social and Governance (ESG) Senior Executive Team Forum and is the Executive Champion for the ESG strategy across the enterprise. Prior to joining TD, Norie practiced business law at McCarthy Tétrault LLP. She obtained her LL.B and her LL.M. from Osgoode Hall Law School.


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