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2XBecome a Leader.
Get your donation matched.

Make an annual Leadership donation of $1,200—less than $25 a week—and your donation will be matched!

That means your generosity will go even further, ensuring United Way Greater Toronto’s network of 270 community agencies can help more individuals and families experiencing poverty access vital support where, and when, they need it most.

Show your local love today by becoming a Leader.

Increase your impact

Alice and Grant Burton

The Alice and Grant Burton Challenge Gift is matching all new Leadership donations, or increases to Leadership donations, that directly support United Way’s work in community*. Don’t miss out on this opportunity—give today!

Benefits of becoming a Leadership donor

  • Special invite: You’ll get exclusive access to Songs of the City, a night of music and storytelling featuring some of the country’s top talent. We’ll sing your praises and celebrate the incredible local love you show for your community.
  • Recognition: All Leadership donors who directly support United Way Greater Toronto’s work in the community will be recognized in our online Honour Roll. We’ll show our community that you’re dedicated to fighting local poverty in Peel, Toronto and York Region.
  • Impact: The GTA is the poverty capital of Canada and your Leadership gift is a key part of tackling this #UNIGNORABLE issue. Your generosity will power our network of grassroots community agencies, which are doing everything from meeting urgent housing and shelter needs to tackling child poverty. Together, we’ll ensure Greater Toronto is a place where everyone can thrive.

NEW FOR 2019: We are updating our recognition policy. Only donors who give an annual gift totalling $1,200 or more directly to United Way Greater Toronto will be included in our online Leadership Honour Roll.

Why United Way? 

By showing their local love for our community, Leadership donors help ensure that individuals and families experiencing poverty can access vital supports when, and where, they need them most. Including people like Jasmine, a teen who found a safe place to call home through a United Way community agency.

Here’s how else your support of United Way strengthens our community:

Investment: Your donation will be invested directly in a network of best-in-class community agencies that work in partnership with United Way to tackle poverty and the #UNIGNORABLE issues linked to it, including homelessness, hunger and domestic violence.

Advocacy: We go beyond investments and use our extensive relationships with government, education, corporate and labour partners to advocate for the impactful change our community needs.

Innovation: We respond to messy community challenges with innovation, partnership and strategic know-how. We consult with community, test new approaches and build on our learnings to develop better solutions and drive local impact.

You can move the needle on poverty. Please, become a Leadership donor today.

Image of Joseph Silva, a donor
As someone whose own life has been touched by the kindness of others, I know how much a helping hand matters. Looking back, the issues that United Way champions were issues that impacted me, including supports for newcomers and youth empowerment. At our core, we all want to matter—to look back and know that we made a difference.

–Joseph Silva, donor 


*This Challenge Gift only applies to gifts to United Way Greater Toronto; not to gifts designated to other registered charities. The Gift will match up to $1 million in total gifts.