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Senior Executive Team

Our Senior Executive Team, led by President & CEO Daniele Zanotti, is responsible for the day-to-day management of United Way Greater Toronto. This team oversees the strategic elements of our work, such as building relationships with stakeholders, managing financial and volunteer resources, and delivering on the priorities set by the Board of Trustees. Like everyone who works here, members of this approachable and professional team live, breathe and exemplify our values in everything they do.

Click on each member to learn more about them.

Daniele Zanotti

Daniele Zanotti

President & CEO
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Pedro Barata

Pedro Barata

Senior Vice President, Community Impact & Strategy
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Michael Cheong

Michael Cheong

Chief Financial Officer
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Daniele Zanotti was named President & CEO of United Way in June 2016. With more than 20 years of experience in the public and non-profit sectors, he has earned a reputation as an accomplished, strategic, and energetic leader.

From 2007 to 2015, Daniele served as CEO of United Way York Region, where he led an evolution to transform the charity from federated fundraiser to convener, mobilizer and agent of community change.

In 2015, Daniele was the catalyst behind a merger between United Ways in York Region and Toronto. He helped establish a new regional organization to tackle issues on both sides of Steeles Avenue and stewarded the first-ever United Way Toronto & York Region campaign to an historic achievement of $100 million for United Way’s agencies, programs, and initiatives. United Way’s record-breaking annual campaigns and community investment have continued, and the charity has applied an increasingly regional lens to its work.

Under his leadership, on April 1, 2018, United Way Toronto & York Region merged with United Way Peel Region. As United Way Greater Toronto, the organization is now able to use its bigger scale to strengthen a region-wide strategy to fight local poverty and address and advocate on complex social issues. Crucial to that work is the contribution of donors and volunteers across the region. To harness their time, talent and treasure, United Way is innovating to provide digital tools and a regional infrastructure that will welcome and support the engagement of 1 million people in its efforts by 2025.

Before joining United Way, Daniele served the community through organizations like the Rexdale Community Health Centre; The Regional Municipality of York; Family Day Care Services; and Villa Charities Foundation. He is also deeply involved outside of his professional career, volunteering his time as a member of CivicAction’s Board of Directors and the City of Toronto’s Partnership to Advance Youth Employment (PAYE) and Toronto’s Resilience Steering Committee.

Daniele has a Masters of Social Work from the University of Toronto and Bachelor’s Degree from York University. He lives in Vaughan with his wife and two children.

Pedro Barata is United Way’s Senior Vice President, Community Impact & Strategy. Pedro works with United Way teams and community partners to develop and implement strategies that can drive impact and change.

Pedro provides strategic leadership at United Way in the areas of community investment and partnerships, communications, policy and public affairs, research and evaluation, as well as cross-organizational strategy. Pedro first joined United Way in 2011 as Director, Public Affairs, with responsibility for strengthening the organization’s voice on systemic issues.

Pedro’s work and extensive volunteer activities in the non-profit sector span two decades, focused on public policy, community organizing and communications. His prior experience included roles at the Atkinson Charitable Foundation and Family Service Toronto. During this time he’s also advised all levels of government on social policy including: poverty reduction, income security reform, housing and homelessness, as well as community benefits initiatives.

Pedro holds a Bachelor of Arts from York University and a Masters of Social Work from the University of Toronto.

Michael Cheong is United Way’s Chief Financial Officer. Michael works with United Way’s Finance, IT and Operations teams – leading the organization’s business operations, and organizational planning.

Michael has more than 20 years of experience leading financial planning initiatives and improving business performance. Before joining United Way in 2019, Michael served as Chief Financial Officer of York Region Rapid Transit Corporation (YRRTC), where he led the strategy and execution for all aspects of corporate and project finance while maintaining the organization’s strong reputation for transparency, accountability and financial reporting related to public funds. Michael has also spent over a decade developing new business strategies in telecommunications that led to exceptional financial and operational results for both Rogers Communications Inc. and Sprint Canada Inc.

As a strong advocate for social responsibility, Michael has served in the Executive role of Treasurer for the 360Kids Board of Directors from 2017 to 2019. He has also initiated fundraising to benefit youth and education programs in the Philippines in the past, and has often participated in the CIBC’s Run for the Cure events.

Michael holds an MBA, Strategy and Finance from the Schulich School of Business, an Honours BA in French Literature and Mathematics from the University of Toronto, and is a Chartered Professional Accountant.

Nation Cheong

Nation Cheong

Vice President, Community Opportunities & Mobilization
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Ruth Crammond

Ruth Crammond

Vice President, Community Investment & Development
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Ann Edmonds

Ann Edmonds

Vice President, Information Technology & Operations
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For the past 20 years, Nation has dedicated his professional and personal time to community development strategies with a particular focus on supporting young people in communities across Toronto. He has played many roles throughout his career that has led to social, cultural and systemic impact. He is a respected partnership builder, community animator, artist, musician, teacher, and social change agent.

Nation served the Regent Park community for eight years through various youth, and homeless strategies and the revitalising of Canada’s first social housing project. Nation went on to become Director of Community Engagement and Grants helping to lead the Youth Challenge Fund (YCF), a 46.6-million-dollar investment in youth-led/youth-driven initiatives across Toronto’s inner suburban communities. The work focused on the needs of the city’s most underserved youth and led to the investment of 111 initiatives across the inner suburbs, including 17 legacy initiatives.

As United Way’s Vice President of Community Opportunities & Mobilization, he currently oversees the implementation of United Way’s Youth Success Strategy working with the provincial and municipal government, private sector partners, technology innovators and community agencies to tackle the employment challenges that over 80,000 youth face in the GTA. Additionally, he oversees the development of United Way’s Indigenous Collaboration Framework which will guide United Way’s work related to the Truth and Reconciliation Commission’s call to action.

Ruth Crammond is the Vice President of Community Investment & Development with responsibility for a broad range of United Way investments and agency partnerships in Community Services, as well as the place-based work in our Building Strong Neighbourhoods Strategy. She joined United Way in 2014 as the Director of Community Services and Capacity Building. In that role she oversaw the transformation to a new investment model for United Way for the largest portion of United Way investments in the community.

Ruth has many years of experience working in the community services sector in Toronto. She began her career with United Way-funded agencies, working as a summer camp counsellor at Central Neighbourhood House, and a drop-in worker in a program for homeless people at St. Christopher House. She has held several senior management roles in United Way-funded agencies, including Executive Director at Davenport-Perth Neighbourhood Centre and Director of Housing and Shelters at YWCA Toronto.

Ruth holds a Bachelor of Arts from Queen’s University and a Masters of Social Work from the University of Toronto.

Ann Edmonds joined United Way in February 2011. As Vice President, Information Technology & Operations, Ann provides strategic leadership in information systems and technology focusing on enterprise-wide technology projects. She oversees the day-to-day IT operations pertaining to system security, network, infrastructure, application development, reporting and business intelligence and end-user support. Ann is also responsible for the design, execution, monitoring and control of the internal operational activities required to implement our overall organizational goals and objectives.

Prior to joining United Way, Ann has spent her 20-year career in the not-for-profit sector working for YMCAs across North America. Most recently as the Vice President Information Technology for the YMCA of Greater Toronto, Ann provided leadership to several enterprise initiatives, including the implementation of new systems for program, membership, fundraising, volunteer management, and finance; introducing new web technologies; and stabilizing infrastructure in a rapidly growing association. Ann is a recognized leader in the YMCA movement having held IT positions at YMCA Canada, YMCA of the USA, YMCA Edmonton, and YMCA London.

Ann holds a Bachelor of Science in Biology from the University of Western Ontario.

Rahima Mamdani

Rahima Mamdani

Vice President, People & Culture
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Anita Stellinga

Anita Stellinga

Regional Executive, GTA Integration and Corporate Secretary
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Rahima Mamdani joined United Way in 2005 and now holds the position of Vice President, People & Culture. Until 2011, she was Director of Human Resources and Organizational Development. Rahima is responsible for providing strategic direction and leadership on the development and implementation of human resources and volunteer engagement strategies. She provides senior management with strategic counsel on people issues, provides advice and support across the organization and directs the development and administration of initiatives related to HR programs, talent management and organizational culture.

Rahima began her career at Bell Canada 20 years ago and has since worked for Saville Systems, Rogers iMedia and Buy Buddy Inc. Rahima currently volunteers with the Inclusion and Equity Committee of the Association of Fundraising Professionals. Over her career she has provided HR consulting services for not-for-profit organizations such as Right To Play and Greenpeace Canada and volunteered with the Toronto Children’s Aid Society, the Aga Khan Development Network, Médecins Sans Frontières, the Toronto Public Library and HR Council for the Voluntary/Non-Profit Sector.

Rahima holds a Bachelor of Arts in Social Anthropology and a Masters of Library Sciences from the University of Toronto. She has been awarded the designation of Certified Human Resources Executive by the Human Resources Professionals Association.

Anita Stellinga is an accomplished not for profit professional with over 25 years of experience in the sector with a focus on strategy development, management, governance, public policy and partnership development.

Anita has enjoyed a progressive career with United Way since joining the organization in 1995. Currently she holds the roles of Regional Executive, GTA Integration, and Corporate Secretary at United Way Greater Toronto. In 2017, Anita was appointed the Interim President and CEO of United Way of Peel Region, during which time she led the organization through a successful merger with United Way Toronto and York Region in partnership with a talented team of staff, board members and volunteers dedicated to improving the quality of life of individuals and families in Peel Region. Prior to this, Anita was the Vice President, Community Investments and in this role, she led the development of progressive investment strategies focused on poverty reduction, equity and inclusion, government relations, multi sectoral partnerships and evaluation.

Before joining United Way, Anita was a member of the management team of Poly-Cultural Immigrant & Community Services where she had responsibility for community based programming, settlement and language instruction programs, and supports for newcomer and immigrant families.

She is currently the co-chair of the Peel Poverty Reduction Strategy Committee. As a dedicated volunteer, she is the Chair of the Board of Directors for STRIDE, a mental health agency serving Halton/Peel Region. She holds a Bachelor of Science degree in Psychology from the University of Toronto at Mississauga. Anita has a rich bi-racial background of Polish and South Asian heritage and is fluent in Polish and Hindi. She lives in Milton with her husband Robbert and two children.