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Partnership Expectations

Two community members in PPE stand in front of a poster advertising a COVID-19 testing clinic.

The following partnership expectations will apply to organizations that are selected for funding under the United Way Greater Toronto’s (United Way) Community PROGRAM Grants:


  • The funded agency will not encourage its staff, volunteers, and Board members to designate their United Way donations back to their agency during the United Way fundraising campaign
  • The agency will not approach companies on United Way’s “Protected Companies List” during the United Way campaign period (September 1st – November 15th), including corporate head office, local branches and foundations. (Note: United Way will review and update this list annually and share it with agencies)
  • The agency may run special events targeted to the general public during the early part of the United Way campaign period (September 1st – November 15th) as long as the following conditions are adhered to:
    • all materials related to the event must identify the agency as a United Way partner
    • corporations on the United Way’s “Protected Companies List” will not be approached for any type of involvement in the event during the United Way campaign period
    • the event does not take place on the same day as the Annual United Way Campaign Kick-Off event
  • The agency will not solicit employees in workplaces of corporations on the “Protected Companies List” for funds for their agency at any time during the year
  • The agency will have the option to raise funds for United Way through a United Way campaign for employees of the agency or contribute to the United Way campaign through a special event

Promotion of United Way

  • The agency will post the United Way logo in program space, (exceptions may be made but should be discussed with United Way staff) and may place the logo in other visible locations with agreement from United Way
  • The agency will place the United Way logo on the program page of the website
  • The agency will place the United Way logo at program-related community/public events
  • The agency will place the United Way logo or wordmark on program reports and other program-related communication materials, excluding any mass media advertising or fundraising promotions outside of the Campaign period
  • The agency will mention United Way in all media interviews, releases or alerts featuring the program where other funders are mentioned


  • The agency will consult on the sector and city-wide initiatives with United Way (on a case by case basis, depending on issues and opportunities)
  • The agency will work with United Way to develop new donor engagement opportunities and will be expected to participate in some of the current initiatives, as requested:
    • Stories and photo content (where appropriate)
    • Impact numbers for the program
    • Testimonials from program participants
    • Virtual Day of Caring, Neighbourhood Tours and Speakers Bureau


  • In addition, United Way may ask agencies to participate in some of the following:
    • Connecting United Way to program participants or clients to participate in media, events or donor engagement activities when requested
    • Providing access to space for meetings, events, media shoots (where appropriate)

Reporting and accountability

  • Agencies will be requested to report regularly to United Way on the outcomes and impact of programs and use of United Way funds as outlined in funding agreements