United Way GenNext
October 2018 View in browser

It’s been a busy fall! Hopefully you were able to join us at one of our many exciting events across Greater Toronto. Maybe you volunteered at one of nearly 30 community activations in Peel, Toronto and York Region last month. Or perhaps you joined us at Nuit Blanche for a sneak peek at our exciting new #UNIGNORABLE campaign. Did you stroll with us through Kensington Market for our latest GenNext Walk? Whether you choose to learn, act, or give, your support—your local love—matters. Read on for everything you need to know about how we’re making a meaningful difference together.

UNIGNORABLE homelessness
Help make local issues #UNIGNORABLE
By now, you’ve probably heard the news about our exciting national awareness campaign. It’s designed to bring attention to local issues like poverty, homelessness and social isolation that can often go unnoticed. As part of this bold, new initiative, we teamed up with the Pantone® Color Institute™ to create Unignorable—a brand new colour that we hope will bring these issues into focus. Over the coming weeks and months, you’ll see billboards, transit ads, social media posts, t-shirts (and more!) featuring the gorgeous artwork of world-renowned artist Malika Favre who created a series of custom illustrations using our hard-to-miss colour. We can’t tackle these unignorable issues without you—and we need your help to spread the word on social using #UNIGNORABLE. Learn more about the campaign and how you can show your local love today.

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CN Tower GenNext
Are you ready to go #UP4Community?
Want to help make local issues unignorable? You can step up against poverty at UP, the CN Tower Climb for United Way on November 24 and 25, 2018. This is your chance to climb all 1,776 steps of Toronto’s tallest landmark while helping people and families across Greater Toronto reach their full potential. It’s a great personal challenge—and you’ll also be changing lives every step of the way. Don’t worry, it’s not too late to register. Sign up today for #UP4Community!

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Mike and Asare
Why Asare gives back
For GenNext Cabinet member Asare, giving back is personal. “As a youth with no male role model in my life, I struggled with authority and conflict resolution. Mentors from a program in my community opened my eyes to a whole different world in terms of my capabilities and what I could do with my life,” he says. Asare has never forgotten the help he received as a young man—and today he shows his local love for the community by mentoring other young people as part of United Way’s netWORKS program. His advice to GenNext and other donors who want to make a difference in the lives of people and families experiencing poverty across Greater Toronto? “Whether you can donate your time, your skills, your money, or all three, it’s not going unnoticed—it’s really impacting lives on an individual level.” Watch this video (featuring Asare!) for just one example of a life changed.
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Interested in these and other GenNext opportunities to get engaged? Follow us on Twitter, Facebook or Instagram for up-to-the-minute updates.

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