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People showing their local love as part of a United Way campaign

How to run a fundraising campaign

Welcome to your United Way Campaign Toolkit. To get started simply click on the buttons below for planning guides, marketing tools and event ideas—everything you need to plan and execute a successful campaign.

Campaign Playbook - How to run a successful campaign

This playbook will show you how to plan and execute your campaign from launch to wrap and provide creative and engagement resources to help you promote your campaign to your colleagues.

One week calendar plan

Looking for a quick overview or refresher? Check out this 1-Week Campaign example and learn about simple strategies to get your campaign off the ground.

If you are an experienced volunteer looking for updated resources, feel free to review our Simple Strategies Guide, Ambassador Guide and Finance Guide.

Still have questions? Reach out to your United Way representative or email our Campaign Workshop to register for an upcoming workshop.